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SHOPPING CART TRAINING
VIDEOS
>> PRODUCTS
(SECTION)
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When
you're ready to add products to your shopping cart account
to sell on your web site, simply mouse over the Products
header link inside your account and a drop down menu of
options will appear that looks like this ...
Within
the Products
drop down menu, you can:
•
Add products to your shopping cart
• Create and manage product categories
• Create discount coupons for
certain products
• Setup shipping and sales tax
tables
• Create product bundle offers
• Create order discounts and a
lot more!
The
Products section is
another highly visited area within your shopping cart account.
Check out the topics below and their video tutorials to
learn all about adding products to your shopping cart account. |
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| Menu
Explanations, Video Tutorials & How-To's ... |
| Simply
click on the link that interests you to learn more about that
topic: |
2.1
PRODUCTS
Drop Down Menu QUICK-START OVERVIEW (READ/WATCH
THIS FIRST)
| Watch
this first video to get acquainted with the PRODUCTS
drop down menu:
The
remaining videos on this page are designed to give you
more information regarding the subject matter covered.
|
| Managing
& Adding Products (Tutorials) ... |
2.2
What
is the MANAGE PRODUCTS section all about?
| The
MANAGE PRODUCTS
section allows you to search, edit, manage, test and
delete all the products you've created and added to
your shopping cart account with us.
Look
around this page to see what you have access to when
it comes to managing your products within your account
using MyMarketingCart.com.
2.02 Manage Products |
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2.3
How
do I ADD A PRODUCT to my shopping cart so I can sell it?
| Regular
& One-Click "Buy-Me" Links (Tutorials) ... |
2.4
EXPLAIN
what the REGULAR BUY-ME LINK and ONE-CLICK BUY-ME
LINK is!
2.5
How
do I ADD and sell EBOOKS + DIGITAL PRODUCTS
with my Shopping Cart?
Creating
a product that delivers an eBook or other digital product
is really simple. It's a lot like creating any other
product, except this one, you're going to actually upload
your eBook or digital file to our servers so when people
buy the digital product from you, through your shopping
cart, they'll be sent an email (from the system) that
directs them to a web page that allows them to download
the digital product you uploaded to our system. C'mon,
let me show you specifically on the product details
page where you will create a digital product you can
sell to your customers.
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2.06 Add an eBook or Digital Product |
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2.9
How
do I add OPTIONS like SM, MED, LRG, XLRG to product
descriptions?
This
is actually very easy. Here, check out this quick video
tutorial to see how easy it really is ...
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2.12 Setup Product Options like Size (Small, Medium,
Large) |
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2.6
How
do I ADD and sell SEMINAR + TELE-SEMINAR PRODUCTS?
Selling
seminar and tele-seminar registrations through your
shopping cart is no different really, than selling regular
products. Simply, customers will visit your web site
or receive an eMail from you with a product link they
can click on that will take them to the ORDER FORM of
your shopping cart. Hence, allowing them to "purchase
a seat" in your upcoming seminar or tele-seminar
event.
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2.05 Creating a Seminar or T-Seminar Registration
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2.7
How
do I ADD any BUY-ME LINK or ADD-TO-CART BUTTON
to my site?
2.8
How
do I ADD a RECURRING PRODUCT to my shopping cart?
First,
what is a recurring product? A recurring product is
simply a single product designed to charge a customer's
credit card more than once; either on-going (until the
customer cancels the charges) or for a set number of
charges (like 2, 3, or more).
Recurring
products are great for creating payment plans for expensive
product purchases like seminar registrations or coaching
packages. Recurring products are also used to charge
subscriptions either on a monthly recurring status,
quarterly or annually. It's your choice!
Creating
a recurring product is really simple. It's a lot like
creating any other product, except this one, you're
going to specify certain key features that relate to
and run your recurring product payment cycles, functions
and any potential commission structures. C'mon, let
me show you specifically on the product details where
we would create a recurring product.
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2.13 Create a Recurring Product Including Recurring
Commissions |
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2.18
How
do I ADD a BUY-ME LINK inside an EMAIL MESSAGE
or my EZINE?
Suppose
you want to send a potential customer a "buy me
link" inside an email to make it convenient for
them to buy from you, here's how you do just that! Watch
this video! When you know how to add a buy me link inside
an email, you can apply the same know-how to inserting
buy me links inside eZines and special eMail promotions
too!
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2.23 Add a Product Buy Link inside an eMail Message |
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| Create
& Manage Product Categories (Tutorials) ... |
2.10
What
does MANAGE CATEGORIES allow you to do?
You
can now define categories for your store and online
catalog of products. You can group all your products
into as many categories as you like.
After
defining all the possible categories for your store,
go to "Product Categories" and you will see
an option to group your products into categories.
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2.25 Manage Categories |
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2.11
What
are PRODUCT CATEGORIES all about?
In
this area you are given the option to assign products
to Searchable Categories. This
helps to group, organize and consolidate products that
either have something in common or naturally, belong
together, such as: books, eBooks, audio CD's, clothing
(men's clothing, women's clothing, kids clothing, hats,
shoes, etc.)
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2.26 Product Categories |
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| Create
& Manage Product Discounts (Tutorials) ... |
2.12
How
do I create and modify DISCOUNT COUPONS for specific products?
If
you want to create a coupon which gives one person or
a list of people a discount on one specific product
(and no other products), then you'd create a coupon
with our coupon discount creation tool. Watch these
videos to learn how this is done.
WARNING:
Once you learn how to create a discount coupon, you're
going to have a lot of fun promoting all kinds of products
using these discount coupons. In advance, enjoy all
the sales you can potentially make!
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2.27 Manage Coupons |
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2.28 Add a Coupon |
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| Add
Shipping/Handling & Sales Tax Rates (Tutorials) ... |
2.13
How
do I setup and charge SHIPPING & HANDLING fees in the
cart?
2.14
How
do I setup and charge SALES TAX in the cart?
Depending
on the state and/or country you live in, you might be
required by local, state and/or national government
agencies to charge and collect sales tax (or some other
form of tax) on merchandise you sell from your web site.
This
section allows you to configure your shopping cart so
you can collect the appropriate taxes you are required
to collect.
If
you are unsure whether you should be collecting sales
tax (or some other form of tax) on products you sell
from your web site, please ask your accountant or other
financial advisor for more information about your business'
tax liability.
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2.36 Setup Sales Tax Overview |
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2.37 Setup Sales Tax Add New State Tax |
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2.38 Setup Sales Tax Add New Country Tax |
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2.15
What
are BUNDLE OFFERS and how do I CREATE THEM?
Bundle
offers allow your customer to add multiple items with
a single click. They can also be used effectively for
cross-selling other products you have to offer from
your web site as well.
You've
heard the expression, "Would you like Fries with
that?" Well, that's what this section's all about.
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2.39 Create a Bundle Offer or Product Group (Overview)
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2.40 Create a Standard Bundle Offer (Detail) |
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2.41 Create an Advanced Bundle Offer (Detail) |
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2.16
What
are ORDER DISCOUNTS and how do I CREATE THEM?
Within
this section, you can create automatic price breaks
for customers who order more of what you have to sell.
For example, if you would like to offer a 10% discount
on all orders $20.00 or more, you can do that.
In
fact, you can create a stepped incentive program where
the greater the total order, the greater the discount!
This is a tried-and-true method for giving your customers
incentive to buy more of your products.
You
can set them up as a percentage discount, or a set discount
amount in $. The option you choose for the first discount
range applies to all discounts.
Do
note, when you create "order discounts"
in this section that they are "across the board"
and not on individual products. If you would like
to customize special "product discounts,"
(i.e., when someone buys more of one product; they
get a discount) then you would set that up within
the product details page of that specific product.
Check out the hands-on video below for a demonstration.
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2.42 Setup Order Based Discounts |
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| Getting
Ready To Sell (Tutorials) |
2.17
How
do I ADD a VIEW CART and a CHECK OUT link
to my web site?
To
place a "View Cart" on your product catalog
page (or any other page for that matter) is simple.
Just click on the Cart Setup header, then scroll down
the list of links until you get to View Codes. On that
page, you will see a long list of quick-to links. Do
you see the link description that says "Check Out/View
Cart"? That's the one you want. Highlight it, copy
it and paste it into your web site code either behind
a button that says, "View Cart," or a simple
link that takes your customer to the "View Cart"
page.
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2.24 Add a View Cart and Check Out link to Your
Web Site |
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2.19
How
do I TEST THE SHOPPING CART before I launch my site to
my list?
| Great
question! How do you test your shopping cart to see that
your product links and their descriptions are look good
and work properly and that customer can actually order
from your web site successfully?
Well,
to test your shopping cart, simply, buy something from
yourself! But, before you do, cross-check everything
to make sure your test purchase will be successful!
 Is
there a checklist you can reference to make sure you've
covered everything possible before you even set out to
test your shopping cart? You
bet there is! Right here, of course!
When
you feel you're ready to test the functionality of your
shopping cart to see if customers will experience a positive
buying experience from your web site, simply refer to
this quick and easy checklist to ensure your shopping
cart is working properly.
Among
some of the obvious areas you should check, here are a
few specific, and often times, unnoticed areas of concern
...
| Check
List Description & Menu
Header + Sublink Section |
Products
Manage Products (Click on Product
Name >> Product Details) |
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Check Product Description for MISSSSPELLINGS!
Check Product Price (Is it correct?)
Check "Shipping Price", is it correct?
Check "Shipping Calculation", Yes/No?
Check "Sales Tax", are you required?
Check "Recurring" details, are they correct?
Check "Destination URL", is it functional?
Check "Autoresponder", is it correct/working?
Check "Thank You URL", is it functional?
Check "Top HTML", does it view properly?
Check "Digital Product Filename", is it
okay?
Check "Digital Product File", does it
work?
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| Products
Shipping Charges |
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Did you setup the correct Shipping
Charges? |
| Products
Sales Tax |
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Did you configure your Sales
Tax to collect the right amount of sales tax?
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| Autoresponders |
Are your product-related
autoresponders spell-checked and written so
they will word-wrap
properly at 60 characters (or less) if they're
text-based or
will they be viewed properly if they're created in
HTML? |
| Cart
Setup
Basic Options |
Are your New
Order Notification eMail Addresses correct and
functional?
The Default
Autoresponder, is it correct? You don't have to
use one. You
might have specific
product-related autoresponders working in its place.
Check Thank
you URL, is it functional?
Check Catalog
URL, is it correct/working?
Check Thank
You URL, is it functional? |
| Cart
Setup
Customization |
|
Do all your TOP HTML insertions view properly on the
Order Form page? |
| Cart
Setup
Gateway Setup |
If you use PayPal
to collect payments, is your eMail address correct?
If you have a Merchant
Account to collect payments, did you select
"I have
credit card processing ..." to make sure your
cart processes
credit card payments
automatically within your shopping cart?
Did you choose the right credit cards?
Did you choose the right gateway provider?
Is the Real time ID (i.e., username or login code)
entered correctly?
If you take online checks is all that information
correctly entered? |
| Cart
Setup
Advanced - Note: While there are many additional
features you could add to the shopping cart in this
section, here are some of the most important to review
... |
|
"CVV2
Support" = This option requires the customer
to provide the 3-digit
code on the
back of their credit card for security purposes
when ordering
from your web
site. It's highly suggested you select "Yes"
for this option.
"Show
Ship-To Address on Order Form" = Allow
people the option of
providing a
different address to ship to, besides the first
initial address
area (i.e.,
billing address information).
"Image
Verification" = Do you want customers to
be required to enter a
security image
to process their order? We recommended you do. |
| Cart
Setup
Look & Feel |
Make sure your "View
Cart" and "Order
Form" look consistent with your web
site. Upload
your web site header/banner, modify the font and foreground
colors, etc.,
under the LOOK & FEEL section within the SETUP
menu. |
|
Now
that I have a checklist to go by, how do I actually test
my shopping cart?
To
test your shopping cart functionality on your web site,
simply buy something from your own web site by clicking
on the product link you just created in the shopping cart
system. Now, there are three quick ways you can test the
functionality of your shopping cart:
$0-PRICED
PRODUCT TEST: You could create
a product inside your shopping cart account, but without
a price tag. Just keep its price at $0. Next, copy and
paste the product "Buy Me Link" code and place
it on your web site. Upload your product catalog page
to the Internet and then click on the newly created product
"Buy Me Link." You will either be taken to the
shopping cart's "View Cart" web page or the
actual check out "Order From" depending on which
"Buy Me Link" you chose to place on your web
site. To go through the shopping cart, you will "not"
after to enter your credit card information to complete
this product test-purchase because the price for this
product = $0.
The
results? You will receive two eMails: (1) as a customer
making the purchase, and (2) another as the vendor, notifying
you that you have a new order. Note, since you didn't
use your credit card to make this purchase, you won't
know if your shopping cart is properly set up to process
credit cards.
Who
might use this particular test-procedure? Mainly, webmasters
testing the shopping cart functionality for their customers.
They don't want to use their credit card, but they do
want to see that the "Buy Me Links" work properly
and that eMails are properly sent out to customers by
the system.
$1 (OR FULL) PRICED PRODUCT
TEST: You could create a product inside
your shopping cart account, and temporarily (for test-purposes)
give it a test-price of just $1. Who doesn't mind using
$1 to test their shopping cart and gateway system? Hardly
any one. Do you need to test the full price? You could,
but $1 will suffice for your test. No matter what you
decide, after you create the product "Buy Me Link"
code, copy and paste it into your web site design. Upload
your product catalog web page to the Internet and then
proceed to buy from yourself. You will then be taken to
the shopping cart web page where you can view the cart
and your product selection or simply check out to the
order form. When you check out, you will be asked to enter
your credit card information and be charged either that
$1 price (you set up) or the full price of the product
to complete this product test-purchase.
The
results? You will receive two eMails: (1) as a customer
making the purchase, and (2) another as the vendor, notifying
you that you have a new order inside the shopping cart.
Also, since you used your credit card this time to make
the test-purchase, you will be charged either $1 (or the
full price of the product). Also note, that the $1 (or
full price of the product) will be deposited into your
bank account within 3-4 days (minus any applicable processing
fees of course by your merchant account company). This
test-purchase will help determine if the "Gateway
Setup" is configured correctly within your shopping
cart account.
Who
uses this test procedure? Mainly, a shopping cart owner
who configures his or her own shopping cart and elects
to use their own credit card to test the shopping cart
system on their web site.
VOIDED PRODUCT PURCHASE:
On the other hand, you could simply leave the price "as-is"
inside the product description and simply void
the whole transaction within your merchant account's
online virtual terminal before the credit card processing
company actually reaches into your merchant account to
process any unsettled/unprocessed orders for that day.
CREDIT
CARD PROCESSING TIP: The credit card processing
company you use reaches into your merchant account online
every day (7 days a week), and at the same time every
day, to retrieve and process any and all unsettled/unprocessed
credit card orders you just received (that day) from your
shopping cart.
Depending
on which time zone you live in, it is very important for
you to know what
time YOUR merchant account processor reaches in to process
your credit card orders. Find your time zone below
...
Now,
why is this important to know? Because every "business"
day counts! As you know, it takes 3-4 business days to
deposit your customers' money into your bank account.
Well, if you're coming up on a national holiday or a simple
weekend, you definitely want to hurry up and get your
orders in by the designated time (shown above) so the
banks and credit card processing system can start processing
your orders as quickly as possible without a day's delay.
Note,
if your shopping cart orders are processed successfully
and automatically by the shopping cart system, you don't
have to be too concerned about anything; because, the
shopping cart is successfully sending your credit card
orders to your merchant account (to be processed) quickly
and successfully.
On
the other hand, if you have orders that get declined or
require special attention on your part mainly because
they either require offline processing by hand or follow
up with a customer ... Well, don't waste any time getting
those orders taken care of and into your merchant account
for daily processing! 
The
sooner you confirm these orders and enter them into the
merchant account for processing, the sooner you are going
to get your money. Interestingly enough, in this case,
"time really does mean money!"
What
should I expect to see when I test my shopping
cart for the first time? Again,
for review, you should see (up to) four things occur when
you test your orders:
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You
(as the vendor) should receive a New Order
eMail notice. |
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You
(as the customer) should receive a Thank You
For Your Order eMail. |
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If
you purchased a product using your credit card, you
should see a deposit in your bank
account within 3-4 days. |
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You
should see the new order appear in the Orders
area within your shopping cart accoun | | | |
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