When
you need to create/manage any number of autoresponders,
mouse over Autoresponders
found at the top of the Email &
Marketing drop down menu inside your account
...
Within
the Autoresponders section,
you can create autoresponders to:
•
To
go out with different messages ...
•
Assign
them to individual products ...
•
Assign
one to your affiliate program ...
•
Assign
one to your cart for customers ...
The
Autoresponders
section is one of the most valuable areas (and under-used)
section within your account with us. So, make the most of
it!
Check
out these topics and their video tutorials to help you better
understand the Autoresponders
drop down menu of options!
Frequently
Asked Questions about Autoresponders ...
Simply,
an autoresponder is a computer program that automatically
sends a pre-written eMail message or series of eMail messages
to anyone who "triggers" that autoresponder
by sending an eMail message to a specific eMail address
or fills out an online form, etc.
With
our system, you are allowed to create an unlimited number
of autoresponders for use in educating prospects about
your products, serving clients and customers and training
your affiliates.
The
remaining videos on this page are designed to give you
more information regarding the subject matter covered.
Depending
on your business needs, you might utilize the power
of autoresponders to help automate your business by
performing the following functions on your web site:
Deliver a freetext/audio/video
report when a visitor gives you their name
and eMail address in
exchange for such free information.
Subscribe
and deliver your eZine
or online newsletter to a prospect/client.
Deliver a freeeClass,
eCourse or series of educational via eMail .
Deliver tele-seminar
call-in/registration information details
via eMail .
Deliver seminarregistrationinformation
via eMail .
Deliver a "paid-for" eClass,
eCourse or series of educational eMails.
You
can use autoresponders to deliver all kinds of information
about you (or your business), your web site, your products
and services automatically and, practically, without ever
lifting another finger.
You
can use autoresponders to deliver eBooks, eZines, thank
you messages, digital product download instructions, articles,
newsletters, seminar and tele-seminar registration information,
coaching programs, affiliate training information and
anything else you can think of that you might normally
send through eMail to someone – you can use autoresponders
to do the same thing, automatically!
What’s
more, autoresponders can also be programmed to send out
your message in a single eMail response, or a series of
eMail responses set to be delivered over a period of days,
weeks, months, even years.
Autoresponders
are one of the single most powerful marketing and timesaving
tools you can use for building your business online.
With
our shopping cart system, you can create an unlimited
number of autoresponders to communicate and deliver important
information to your prospects, clients and affiliates
when they request it, automatically!
Let’s
say you want to capture the names and eMail addresses
of people who visit your site, and in exchange for those
names and eMail addresses, you’d like to offer them
a free report.
With
our shopping cart system, you could create
an autoresponder that automatically sends out that
free report immediately after a prospect enters their
name and eMail address in an online form you created for
your web site using our shopping cart system.
When
someone fills in the form with his or her name and eMail
address, the autoresponder will automatically send him
or her the free report you wanted them to receive.
In another example, let’s say you wrote a book,
where you’d like to give away 3 free chapters in
exchange for a prospect’s name and eMail address.
With our shopping cart system, you could create an autoresponder
that delivers all three chapters in a single eMail autoresponder
message; or one chapter every day for three consecutive
days in a row using 3 separate eMail autoresponder messages;
or one chapter every week for 3 weeks in a row ... It's
all up to you!
With
our shopping cart system, you can create any number of
autoresponders that delivery all kinds of information
according to any time interval you wish: same day, day
after day, weekly, monthly, even yearly.
Autoresponders
can be "triggered" in many different ways. They
can go out by:
Sending
a direct eMail to the autoresponder eMail address you
created with our system. When anyone eMails one
of your autoresponders directly, they will receive the
eMail message you created and intended them to receive;
such as a free report, your eZine, a free eBook, affiliate
training information and so on.
Submitting
an online form, such as an "online questionnaire"
or "join our mailing list" form, or even a custom
form you create with our system. System-generated forms
such as a questionnaire or "join our mailing list"
both have default autoresponder options, and with Custom
Forms you can have a single form subscribe a client to
multiple autoresponder series. Please see the Questionnaire
Form and Custom
Fields area, under Custom
Forms menu option, for details on how to do this.
Making
a purchase through your shopping cart when people buy
product and/or services from you. Under Setup
>> Options,
you can select an autoresponder to go out for every approved
transaction. Note, you do not have to send an autoresponder
out for declined transactions. If you do nothing else
with autoresponders, we recommend you do use them for
this purpose. Follow-up eMail messages with new customers
can always help generate repeat business and future profits.
Stay in touch with new customers automatically with a
shopping cart autoresponder.
Purchasing a particular item through your shopping
cart. You can select a specific autoresponder
to go out when a particular item is purchased from your
online catalog of products and services. Go to Products
>> Manage
Products and select a product (you created inside
our shopping cart system). At the bottom of the Product
Details page, you can select the autoresponder that you
would like to have the customer receive when they successfully
purchase that item. Like the Shopping Cart default autoresponder,
this autoresponder only goes out when that particular
product is purchased and the order is approved. You could
even use this feature to make the autoresponder the product
itself! For example, if you offered an eClass delivered
by eMail , students would use the Shopping Cart to register
and pay for the eClass online like they would purchasing
any other product from your online catalog and yet the
autoresponder would deliver the product, i.e., your eClass
lessons automatically through eMail . Wow, talk about
"automatic income!"
Joining your affiliate program can trigger
a custom autoresponder you created just to help your affiliates
market your products and services more effectively. These
affiliate-focused autoresponders can include customized
marketing information or even training instructions and
links to affiliate marketing tools again to help your
affiliates market and sell your products and services
more effectively. Remember this, the more you help your
affiliates, the more they'll help you (by making more
sales). Yep, treat your affiliates like gold; they hold
the keys to more sales and residual income for you. Make
the most of autoresponders to maintain contact with your
affiliates on a regular basis all while keeping their
motivation high to sell your products and services.
Manually adding eMail addresses and subscribing
them to an autoresponder. You can subscribe any
or all of your offline clients individually into our shopping
cart system and then assign them to an autoresponder series
you created within your shopping cart account with us.
Or, if you have a pre-existing opt-in mailing list, you
can import that list to your account on our system and
then subscribe the entire group to a specific autoresponder.
See the Manage
Clients >> Add
Client section for more information about this strategic
function.
There
are several reasons why you should learn how to use and
maximize the power of using autoresponders to grow your
business online, but for now, here are two very important
ones to remember:
SAVE TIME
Autoresponders
save you time by delivering important information and
instructions to your prospects, clients and affiliates
about your products and services automatically when they
request it without you having to be there and respond
personally to each and every inquiry that comes your way.
Wow, talk about time-management, working efficiently and
serving your prospects, clients and affiliates effectively
all at the same time.
MAKE MONEY
Autoresponders
can sell both real and digital products (like eBooks,
eReports, eClasses and coaching programs) as well as other
services online at no cost to you because they were delivered
online and through eMail . Very cool. Talk about making
money in your sleep. This is how you do it!
Sell
goods and services online, deliver those goods and services
online (digitally, if possible) and bam! Wake up to orders
in your in-box and money in the bank!
The
first thing you need to do is determine "why"
you need to use an autoresponder for, or what “function“
do you you need an autoresponder to perform for you. For
example, what do you want the autoresponder to do?
Where it concerns Prospects
& Visitors coming to your Web Site ...
Deliver a free report when they give you their name and
eMail address?
Subscribe
and deliver your eZine or online newsletter to them?
Deliver a free eClass, eCourse or series of educational
eMails?
Where
it concerns your Clients
& Customers ...
Deliver
instructions on how to download an eBook they just purchased?
Deliver
instructions on how to access a tele-seminar or attend
an actual
live,
in-person seminar, workshop or boot camp?
Deliver a "paid-for" eClass, eCourse or series
of educational eMails?
Where
it concerns your Affiliates
...
Deliver
marketing tools and information to help your affiliates
market your products
and services more effectively?
Once
you know why you need an autoresponder, the SECOND STEP
is to create one!
But,
before we do that, let’s review (in detail) the
different sections you have available to you under the
Autoresponder drop
down menu of link options.
Whenever
you create an autoresponder, for any purpose, you can
manage it, make changes, etc., right here under the
Manage Autoresponders
section. To
access this area, mouse over eMail & MARKETING,
and click MANAGE AUTORESPONDERS.
In
this video tutorial, you’re going to learn about
the Manage Autoresponders
screen and what you have access to when it comes to
managing all of the autoresponders you’d like
to create within your account, using MyMarketingCart.com.
Whenever
you create an autoresponder, for any purpose, you can
manage it, make changes, etc., right here under the Manage
Autoresponders section. To
access this area, mouse over eMail & MARKETING, and
click MANAGE AUTORESPONDERS.
In
this video tutorial, you’re going to learn about
the Manage Autoresponders
screen and what you have access to when it comes to
managing all of the autoresponders you’d like
to create within your account, using MyMarketingCart.com.
Let’s
say you wanted to design an autoresponder with a series
of eMail messages you design in HTML using one of your
favorite web site design programs like Dreamweaver or
Front Page.
In
this video tutorial, you’ll learn how to create
an autoresponder using Dreamweaver or FrontPage, and
how to transfer it to our system, into a new autoresponder
message you just created.
Well,
here’s what you’d do to transfer your design
work from within Dreamweaver or FrontPage into the autoresponder
series you’re creating with our system.
4.12
Design an Autoresponder In Dreamweaver or Frontpage
Testing
your autoresponders by sending them to yourself is one
surefire way of feeling confident you’re sending
out autoresponder eMail messages that look good; read
well; and have the desire effect when your prospects,
clients and affiliates receive them.
In
this video tutorial, you will learn how to test an autoresponder
(which you create using MyMarketinCart.com) to see if
it looks good enough to you; and if it does, you can
feel confident then to start using it. Or, if you need
to make changes to it, you can do just that. C’mon
let’s learn how to TEST an autoresponder using
MyMarketingCart.com.
While
there are many reasons to create autoresponders, one
of them is to help capture the names and eMail addresses
of the people visiting your web site. First, you’ll
have to create an autoresponder associated with that
opt-in box. Then, you’ll turn the Custom Form
section within the eCommerce Control Panel to create
the opt-in form for your web site’s home page.
You will learn how to create the opt-in form in an upcoming
video tutorial.
In
this video tutorial, you’re going to learn how
to create an autoresponder to be assigned to an opt-in
box on your home page. This autoresponder will help
keep track of all the people who opt into your mailing
list or subscribe to receive your ezine, online newsletter,
free report, etc., on your home page.
4.05
Create an Autoresponder for a Home Page Opt-In Message
While
there are many reasons to create autoresponders, in
this video tutorial, we’re going to create an
autoresponder associated with an opt-in box that we’re
going to place on a name squeeze page. Placing an opt-in
box on a name squeeze page will be covered in an upcoming
video tutorial.
But,
for now, let’s take care of step number one in
this process; let’s create an autoresponder to
be associated with a name squeeze page you’d like
to create.
4.06
Create an Autoresponder for a Name Squeeze Page
While
there are many reasons to create autoresponders, in
this video tutorial, we’re going to create an
autoresponder we’re going to assign to a product.
Since
this is a two step process, let’s take care of
step number one in this process; let’s create
an autoresponder to be associated with a specific product
you are selling through your shopping cart.
In
this video tutorial, you’re going to learn how
to create an autoresponder, which you will specifically
assign to your affiliate program.
When
individuals sign up to become affiliates, they’ll
receive this affiliate-specific autoresponder.
By
default, we send each affiliate a welcome letter, which
you also get to customize. But, having an affiliate-specific
autoresponder, allows you to send follow up emails containing
marketing and training tips your affiliates will be
glad to receive. These emails you place in an affiliate-specific
autoresponder can potentially help you make more money
by helping your affiliates in this manner.
While
there are many reasons to create autoresponders, in
this video tutorial, we’re going to create an
autoresponder you can assign to your affiliate program.
Since
this is a two step process, let’s take care of
step number one in this process; let’s create
an autoresponder to be assigned to your affiliate program.
4.08
Create an Autoresponder For Your Affiliate Program
In
this video tutorial, you will learn how to create an
autoresponder series.
An
autoresponder series is a type of autoresponder which
eMails your subscribers a specific number of email messages
over a specified period of time like 3 days in a row,
7 days in a row, 21 days in a row, every 2 weeks, once
a week for 52 weeks, etc.
A
great example for an autoresponder series would be to
send out three sample excerpts of your new book inside
three separate eMail messages. That's a series!
Knowing
how to create autoresponder series can help you create
a variety of autoresponders designed to help build credibility
with your prospects, and sell more products to your
customers.
4.09 Create an Autoresponder Series (3-day, 7-day, 21-day,
52-week, etc.)
In
this video tutorial, you’re going to learn how
to create an autoresponder designed to deliver the call-in
information related to a free tele-seminar you might
want to host.
To
do this, you have two choices:
[1]
Create a custom form (using our system), which
you’ll place on a web page on your web site
asking for people’s name and eMail address
in exchange for your tele-seminar call-in details.
That is, if this is a free tele-seminar.
[2]Create a product inside the Add a Product module
under PRODUCTS. Decide whether or not this will
be a free tele-seminar or you will charge for it.
Either way, assign the kind of autoresponder you’re
about to learn how to create (to deliver your tele-seminar
details) to this product.
In
an upcoming video tutorial, within our Custom Forms
series of video tutorials, you’ll learn how to
create the customized form needed to collect the name
and eMail address of those who want to attend your tele-seminar.
But for now, we still must create the autoresponder
to deliver your tele-seminar call-in details.
To
create an autoresponder to deliver the call-in details
for your next tele-seminar, here’s all you do
... Watch this video!
4.10
Create an Autoresponder To Deliver Tele-Seminar Call-In
Info
In
this video tutorial, you will learn how to create and
subscribe every customer who buys from you to a specific
autoresponder.
If
you would like to subscribe everyone who purchases a
product from you to the same autoresponder, you can
select that autoresponder from the drop-down menu on
the CART OPTIONS page under the SETUP header.
You
must create the autoresponder first. And to do that,
mouse over eMail & MARKETING; then AUTORESPONDERS;
click CREATE AUTORESPONDER; and follow these directions.
4.11
Create an Autoresponder For All Paying Customers
This
page tells you more information about your lists.
How large your lists are, how many has subscribed
and how many people who have asked to be removed.
Original List Size — This
number represents the total number of people who
subscribed or who are associated with a specific
autoresponder before requesting to be removed from
a list.
Remove
Requests — This number represents
the total number of people who have requested to
be removed from a specific autoresponder.
Current
List Size — This number represents
the total remaining number of people who have subscribed
to a specific autoresponder.
Unique
Subscribers — This statistic gives
you the total number of unique subscribers who signed
up for a specific autoresponder.
In
this video tutorial, you’re going to learn a quite
a few tips on improving eMail delivery; personalizing
subject lines; things to consider when sending autoresponder
eMail messages to web-based eMail accounts like Gmail,
Hotmail, and Yahoo; using images; and other tips ...
when creating autoresponder eMail messages using MyMarketingCart.com.
4.16
Best practices when creating and sending Autoresponder
Messages
Our system generates autoresponder eMail addresses with
your Username and an ID code associated with each autoresponder
you create with our system; for example, username-98345@autocontactor.com.
Caution: If you ever change your username,
you will also change the name of your autoresponder.
Why
is this important? Well, if you created alias eMails
at your web hosting company to eMail these system generated
autoresponders, then you might need to go back to your
hosting company and update those eMail alias accounts.
An eMail alias is simply an eMail address you create
that forwards eMail sent to it to another eMail address.
An
eMail Alias forwards eMail to other eMail Address
like an AutoResponder!
If you'd like to give out a free report, eCourse (or
the like) via eMail when talking to people in the open
(like at seminars, meetings or on the radio), you might
consider creating an eMail alias (or request one from
your webmaster); something like "_______@YourDomain.com"
(or other descriptive name) and have it forward to a
specific autoresponder eMail message that contains that
free report or eCourse. Why is this a great idea?
Hey,
any way you can entice people to give you their name
and eMail address the faster your database of prospects
will grow ... The larger your database, the more people
you can create relationships with and sell them products
and services.
There's an easy way to collect the names and eMail addresses
from people who visit your web site (or register for
a class or tele-seminar) and track them using autoresponders.
The autoresponder doesn't even have to have an eMail
message attached to it to be of great use to you in
this example. Did you know you can use autoresponders
to keep track of people and then later eMail them anything
you want (i.e., newsletter, special offer, announcement,
etc.)?
Simply
create a form and
assign a specific autoresponder that doesn't contain
an eMail message. Then, as people fill in this form
you created, their names will accumulate in a list associated
with a specific autoresponder.
This is a smart technique you can use when you need
an opt-in box or registration form and all you want
to do is to collect and organize names and eMail address
but you don't want to send them anything.
Overview
In
all, autoresponders are one of the most powerful and
most cost-effective marketing tools you can add to your
web site and overall marketing plan for serving customers,
delivering information (hands-free) and selling digital
products at zero-cost levels for almost pure profit!
If
you have any further questions about how to use autoresponders,
please contact us. We're more than happy to help you.