An Ad Tracker is a marketing tool that tracks clicks through a specific link. This could be a link on your web site to the order form, a link in an online ad to your web site, a link from within your eZine to a product description page on your web site, or any other link for which you would like to track statistics.

What’s great about Ad Trackers is that they’re invisible to those who click on them. So, you can gather a lot of information about people’s online click-through behavior without them being aware of it.

As the experts would say, “Tracking is everything!” So, we came up with a full-proof system for you to track all kinds of click-through stats and information from your web site, within eZines, online ads, order form pages, and more!

If you don't track your marketing efforts, how will you know if you're making money or worse, losing money? You won't, unless you track (all) your marketing efforts with our "ad tracking" system!

From a marketing standpoint, it is vital that you track your marketing efforts online whenever possible so you can confidently determine if a particular advertising campaign (e.g., advertisement via the web, eMail broadcast, eZine advertisement, forum or blog posting, etc.) was successful or not.

When someone clicks on a specific Ad Tracker link, our system tracks that "click-through" to your web site, order form, free report, etc., and accumulates the total number of click-through's per ad tracker you create.

Now, in addition to tracking click-through's, our shopping cart system goes much further and tracks a number of other vital marketing statistics you need to know about when running any online advertising campaign.

There are a number of strategic ways to use "ad trackers" (or ad tracking links) when marketing your business online and through eMail. For example, you might like to track the number of click-through's to your web site from:

1. Tracking "Click-Through's" To Your Web Site ...

Track an ad FROM A WEB SITE that links to your web site ...

Maybe you paid for a banner ad on someone's web site and you'd like to track how many click-through's actually occur during a set period of time. You can do that by creating an ad tracker. If you aren't getting any click-through's from that web site / ad campaign, you can confidently cancel that advertisement and not renew it for another term. On the other hand, if the banner ad is working and the ad tracker proves it, then, by all means ... keep that advertising campaign going!

Track an ad WITHIN AN EMAIL/EZINE that links to your web site ...

Just as you might like to track the click-through's from an advertisement placed on someone's web site, you might also like to do the same if that ad was placed within an eMail or eZine going out to a huge list of people. How else will you know if people (a) saw your ad or (b) clicked on the link to see your web site or special offer? You wouldn't unless you used one of our special ad-tracking links.

Track PURCHASE LINKS from web pages on your site to the Order Form page ...

You might like to see if people are actually clicking on the buy buttons or buy links to go to your order form. If there is a lot of activity where people "are" clicking on your buy links, and no one is buying, then you might have to do something about your order page (i.e., add more testimonials, restate more benefits, etc.) to increase the chances of someone buying.

2. Coupons and Discounts ...

Our system allows you to create an unlimited number of special discounts and coupons you can offer select customers or your entire database.

With our system, all you have to do is set the start/end date for the discount you want and a percentage discount or dollar value (i.e., how much do you want to offer off) ... and that's it! A special "ad tracking" link will be created for you to use in your next ad campaign.

3. Split-tracking ...

You can use what they call "split-tracking" which allows you to track a number of different web site landing pages all from one advertisement.

Let's say you wanted to test the sales copy, headlines and offers of three different ads that you wrote on three separate web pages. To do this, simply create an ad-tracking link that points to 3 separate URLS.

The purpose of testing each of these three separate sites with different layouts and offers is to see what web site pulls in the most sales. Whichever site pulls in the most sales, you know, you did something right on that page and that you should send most, if not all of your traffic to the web page that sells the most.

Split-testing or split-tracking, is a method of scientifically tracking the results from several different web pages to see which sales page is converting more leads or customers. Whichever web page (and copy, headline, offer, etc.) sells the most for you, you know which web page to promote exclusively.

A split-tester is essentially "one link" or "one URL" that redirects traffic to more than one (up to 3) different web sites.

If you're serious about improving your sites conversion rate, this type of testing is essential and our system can help you test up to three different web pages. If you add multiple destinations (two or three URL’s), our system will automatically alternate the destination at which your clients arrive when clicking your Ad Tracker link.

In other words, the first person to click the Ad Tracker link will be taken to link destination 1; the second person will end up on link destination 2; the third person will end up at link destination 3; the fourth person will end up at link destination 1; etc.

To create an Ad Tracker, is really easy with our system:

You can create an unlimited number of Ad Trackers with our system. They don’t expire until you delete them from your account.

Watch this first video to get an introduction to the AD TRACKERS drop down menu:

7.01 Welcome to the Ad Tracker Section

The remaining videos on this page are designed to give you more information regarding the topic or subject matter covered.

This page is your Ad Tracker control panel, a dashboard for managing all your Ad Trackers. When you want to track the statistics for an Ad Tracker, mouse over Email & Marketing; then Ad Trackers; and click on Manage Ad Trackers.

In this video tutorial, you’re going to learn how to manage your Ad Trackers using the Manage Ad Tracker module, and how you can track the Ad Trackers you create within the Ad Tracker section inside your account, using MyMarketingCart.com.

7.02 Manage Ad Tracker

In this video tutorial, you’re going to learn how to create an Ad Tracker, which you can use to track the click-through traffic of your prospects and clients.

7.03 Create New Ad Tracker

In this video tutorial, you will learn how to add an Ad Tracker to a product “buy me” link or image on your web site that links to a product link, which links to the order form page.

This will tell you how many people are clicking on your “buy me” links placed on your product page or your sales letter page; and compared with the number of orders you get, you can see how many people are leaving the order form page without actually following through with their purchase and giving you their money.

MyMarketingCart.com helps you to track the buying habits of people before they even buy from you. C’mon, let’s check out this video tutorial and learn how to track the “buying behavior” of your customers.

7.04 Add an Ad Tracker Link to your Web Site

In this video tutorial, you’ll learn how to add an Ad Tracker to a link within your ezine so you can track how many people are clicking it.

This is extremely helpful if you’re selling advertising in your ezine. You should use our Ad Tracker system to track the click through rates of your subscribers clicking links to those who advertise in your ezine.

For the vendors who have high click through rates, you can approach them confidently (with stats) to ask them to renew their advertising contract with you.

7.05 Add an Ad Tracker Link to your Ezine (Links To A Order Form Page)

In this video tutorial, you’re going to learn how to create an Ad Tracker to link to your web site for use in an online ad campaign, such as Google Ad Words and Overture.

When you spend money advertising online, its imperative you track the number of clicks to your web site from that ad so you can track the effectiveness of the ad and it’s ROI (Return On Investment).

7.06 Add an Ad Tracker Link to an Online Ad (Such as GoogleAdWords)

In this video tutorial, you will learn how to create an Ad Tracker to track the click through traffic for a domain name which you only want to redirect to another web site on the Internet.

Imagine you just registered a domain name, and instead of building a whole new web site for it, you just want to redirect it to a web site that’s already built. Well, wouldn’t it be great to track the click through numbers for that new domain name you’re redirecting to the web site that’s already built? Of course!

7.07 Add an Ad Tracker Link to a New Domain You Want To Redirect Traffic To

Imagine being able to track the click-through rates of some of your top affiliates at a glance, just by looking at the Manage Ad Tracker page. Sure beats searching for and logging into each affiliate individually.

To link an Ad Tracker to an affiliate’s link properly, so they still get credit for all their referring sales, and you can track their click through advertising traffic at a glance inside the Manage Ad Tracker, just watch this video:

In this video tutorial, you’re going to learn how to create an Ad Tracker Link so you can track the click-through progress of an Affiliate’s Link at a glance under the Manage Ad Tracker section!

7.08 Add an Ad Tracker Link to an Affiliate's Link

In this video tutorial, you will learn how to create an Ad Tracker that works like a “Split-Tester” which redirects and tracks traffic 2 or 3 different URLs.

This is perfect when you’d like to test the sales copy of 2-3 different web sites. Which site sells the most? With a “split-tester” ad tracker, you can redirect traffic to 2-3 different web sites.

7.09 Create a Split-Tester Ad Tracker Link to redirect to 2-3 URLs

In this video tutorial, you will learn how to create an Ad Tracker to track click through traffic from a podcast show you post online.

7.11 Create an Ad Tracker Link to a Podcast Show You Post Online

In this video tutorial, you’re going to learn two ways you can track your Ad Tracker statistics.

7.12 Track your Ad Tracker Statistics

In this video tutorial, you will learn how to reset the statistics for an Ad Tracker to zero so you can start fresh with a new ad campaign for the same Ad Tracker you created some time ago.

7.13 Reset the Stats for an Ad Tracker

In this video tutorial, you’re going to learn how to delete an Ad Tracker.

7.14 Delete an Ad Tracker

DELETE YOUR COOKIES AFTER TESTING AD-TRACKING COUPONS

Be sure to delete your cookies after testing any new ad-tracking coupons you create. Here's why ... Let's say you create a 25% off coupon for a select group of people. Well, before you send that coupon link to them, you should test it yourself, right? Of course, you should. Just click on the coupon link itself to be sure it subtracts 25% from the actual retail price of the product/registration you're selling / you want the special group to buy from you.

Now, after you're all done creating and testing that discount coupon link; let's say, for example, you decided to turn your attention to creating and/or testing other products in the shopping cart (not related to the coupon discount you just sent to that special group) ... Well, in order to test these new product prices in the shopping cart order form without the % discount associated with the last group's coupon link you will need to delete your cookies from your computer so the shopping cart system doesn't see the old discount coupon and subtract that % discount erroneously from your new tests. It's a simple procedure that should be done every time you sample test new product and coupon discount links created with our system.

TRACK AFFILIATES' TRAFFIC TO YOUR WEB SITE WITH AD TRACKING LINKS

Did you know you could track the number of click-through's from any one of your top affiliates' links by creating an ad-tracking link per affiliate, which points to the affiliate's URL ... which then, of course, points to your web site? Yep! Now, you wouldn't want to do this with every affiliate you have, that's silly. But, perhaps some of your really top- earning affiliates. You might like to see how many click-through's per day, week or month they're sending you.

Even better, suppose you were promoting a new product and you asked some of your associates to help you promote it to their database. How do you know when and if they actually eMailed their database your new product promotion? You don't. Unless you have a way of tracking! Now, you could log into their affiliate account individually to review their click-through stats; but that's too time consuming. Instead, there's a simpler way! = Create an ad-tracking link per affiliate to track each of their individual marketing efforts! Again, you don't have to do this with every affiliate, but just some of your closest, top-earning affiliates.

By creating ad-tracking links to your affiliates' links, you can find out (1) when they eMailed their database because you would see activity through the ad-tracking link stats page assigned to each individual affiliate and (2) you would also find out just how many people from their list clicked on their affiliate link to your product offer web page.

This is a really smart marketing tactic because if you don't see ANY activity from certain affiliates, you know (exactly) when to call them up to say, "Hey, just checking, but did you send my new product offer to your eMail list yet? Hmm, I haven't seen any activity ... I'm tacking click-through's for me and for you and I don't see even a SINGLE click-through. You said you had how many on your list? 30,000 people? Hmmm, and not a single click-through. I'm baffled. Did you send it out correctly? What? Oh, you haven't sent it out yet. Ahh, I see ... Well? When will you be sending it out? ..."

I think you get the picture now. Just remember, you can't track what you can't see ... If you can track your affiliates click-through's you can't track how hard they're working for you ... or NOT!

7.08 Add an Ad Tracker Link to an Affiliate's Link