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Direct Response: Mailing Lists

InfoUSA - InfoUSA, founded in 1972 by Chairman and CEO Vin Gupta with an initial investment of $100, is the leading compiler of several proprietary databases. These databases capture detailed information on majority of businesses and consumer households in the United States and Canada. All of the above databases are compiled under one roof in Papillion, Nebraska. We employ over 600 full time people to compile and update the databases from thousands of public sources such as yellow pages, white pages, newspapers, incorporation records, real estate deed transfers and various other sources ...

Sales Genie - In their own words: "Four million companies get their sales leads & mailing lists from infoUSA®. Why? Perhaps it's because we offer the largest selection all under one roof. Or maybe it's because we compile and update the information ourselves - so you're going straight to the source. There are no middlemen markups. Or maybe it's because infoUSA® has the most current information on virtually every person and every business. Or maybe it's because of our 100% dedication to the success of our customers."

US Data Corporation - From their site: "The highly experienced list consultants at US Data Corporation can take the pain and difficulty out of the list selection process. The chances are very good that we have succesfully sourced a list for an offer just like yours many times in the past and already know what will work and what won't. The three principal categories of marketing list are: Compiled Data - This is regularly updated data pulled from public records such as postal records, county recorder offices, government records, telephone directories, and credit bureaus. This type of data is best used when demogrpahic criteria is the best method of targetting your most likely prospect. Response Data - These are privately owned files that are collections of people who have had to take a specific action to get on the list. Subscribing to a magazine, purchasing a product, filling out a warranty card, entering a sweepstakes, and joining a club are all examples of the kind of actions taken that qualify someone to become part of a response list. Sales Leads - These are proactive requests from a prospect indicating an active interest in purchasing a specific product or service."

 

 
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