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BUSINESS RESOURCE
LINKS
Direct
Response: Mailing Lists
| InfoUSA
- InfoUSA, founded in 1972
by Chairman and CEO Vin Gupta with an initial investment of
$100, is the leading compiler of several proprietary databases.
These databases capture detailed information on majority of
businesses and consumer households in the United States and
Canada. All of the above databases are compiled under one
roof in Papillion, Nebraska. We employ over 600 full time
people to compile and update the databases from thousands
of public sources such as yellow pages, white pages, newspapers,
incorporation records, real estate deed transfers and various
other sources ...
Sales
Genie - In their own words: "Four million
companies get their sales leads & mailing lists from
infoUSA®. Why? Perhaps it's because we offer the largest
selection all under one roof. Or maybe it's because we compile
and update the information ourselves - so you're going straight
to the source. There are no middlemen markups. Or maybe
it's because infoUSA® has the most current information
on virtually every person and every business. Or maybe it's
because of our 100% dedication to the success of our customers."
US
Data Corporation - From their site: "The
highly experienced list consultants at US Data Corporation
can take the pain and difficulty out of the list selection
process. The chances are very good that we have succesfully
sourced a list for an offer just like yours many times in
the past and already know what will work and what won't.
The three principal categories of marketing list are: Compiled
Data - This is regularly updated data pulled from public
records such as postal records, county recorder offices,
government records, telephone directories, and credit bureaus.
This type of data is best used when demogrpahic criteria
is the best method of targetting your most likely prospect.
Response Data - These are privately owned files that are
collections of people who have had to take a specific action
to get on the list. Subscribing to a magazine, purchasing
a product, filling out a warranty card, entering a sweepstakes,
and joining a club are all examples of the kind of actions
taken that qualify someone to become part of a response
list. Sales Leads - These are proactive requests from a
prospect indicating an active interest in purchasing a specific
product or service."
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